Call to have a Google Ads specialist set it up. As one of the largest and most used advertising networks in the world, Google is quite imprecise with its billing schedule. Agencies can also boast many years of experience managing PPC accounts, making them reliable partners who can offer expert advice and guidance. If you end up paying more than you do with manual payments, you'll end up with a disjointed billing schedule and just look at your AdWords account to see when your next payment is due.
Facebook can sue you or your company for not paying the bill for ads that Facebook ran for you or your company. The better prepared you are to create and optimize Google Ads campaigns, the higher your initial budget will be. The longer you stay on the same daily budget for the same ad campaign, the more effectively Google will spend your budget. Somehow, you might think of ppc advertising more or less along the same lines as traditional print advertising; you would expect to spend more on a shiny full-page ad in a national magazine than on a classified ad in a local newspaper.
Google will continue to increase your payment threshold as you reach it, until you pay on time or you reach the new threshold in 30 days. It gives advertisers a high degree of control over the precise variables of their accounts and can be extremely powerful in the right hands. Second, remember that some countries require you to pay Value Added Tax (VAT) when you make a payment. This means that if you want to use software to manage and automate fieldwork on your Google AdWords account, you'll need to consider subscription costs.
For example, a campaign that advertises your best-selling product may be more important to your business than another campaign that promotes content to potential customers at the top of the funnel. The frustrating thing is that it was Google who alerted me to suspicious behavior in the first place and now it's making my life difficult to solve it. One of the biggest misconceptions about Google AdWords is that whoever has the most money to spend has the most influence. Setting a daily budget and understanding how you'll run out are the most important aspects of budgeting for PPC, but it's worth knowing how advanced targeting options can affect ad spend.