SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period, even if your website isn't designed for SEO. SEO is very cost-effective and gives you a much higher return on investment. Use PPC when you have a high-converting product and use SEO when you have a limited budget to spend on advertising.
To win, marketers must use all the weapons in their arsenal: SEO, own media, earned media and paid media. Both SEO and PPC are part of Search Engine Marketing (SEM), which is one of the tools you can use as part of your overall Internet marketing campaign. Both types of digital marketing should be considered, then from there you can determine if SEO, PPC, or even both options are the best fit for your needs, goals, and budget. While Google may change its algorithms from time to time, which could change its ranking, SEO always comes down to providing a website that correctly explains what the company does and provides useful content for both human visitors and Google search crawlers.
One of the main complaints about SEO is that all the work you do on your site to make it appear in first page results could be completely affected if Google releases new changes to the algorithm (which they do, at a rate of about 1.2 changes per day). When you use SEO, your site will have a great opportunity to reach new customers without you contributing funds directly to an advertising budget. In short, SEO services are to improve your online presence and ranking, while ppc advertising focuses on quickly grabbing the attention of search engine users. While SEO isn't cheap or easy, it will generally be more cost-effective than all other marketing tactics to bring brand awareness and relevant traffic to your website.
The basic difference between SEO and PPC is that SEO is based on organic result and PPC is based on paid marketing. We've also provided some pros and cons of SEO and PPC strategies along with descriptive statistics and real-life examples to help you decide if your business is best suited for SEO or PPC or both. Call Christopher at 617-915-4477 to discuss web design, SEO and digital marketing that will fit your needs. SEO and PPC complement each other, so a search engine strategy that uses both will bring greater results.
In a nutshell, SEO is the way to drive organic traffic to your website by optimizing web pages, and PPCs are ads that you pay for, that appear at the top and bottom of search engine results pages (SERPs) or that are displayed on other websites.