PPC advertising is the fastest way to reach customers ready to buy on search engines. SEO is slow to implement and return positive results. The PPC allows for more immediate results. SEO is very cost-effective and gives you a much higher return on investment.
The PPC, on the other hand, although a little expensive, offers quick visibility. It's recommended that you use a combination of SEO and PPC based on your short- and long-term traffic goals, your budget, and other factors. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period, even if your website isn't designed for SEO. SEO is also very lucrative, since you don't have to invest money for every keyword you want to rank for (unlike PPC).
The biggest search engine is undoubtedly Google, which accumulates more than 3.5 billion searches per day; therefore, most SEO campaigns target this specific search engine. That way, PPC and SEO work together to bring down the competition and make a stronger brand impression. If you're asking the same question, you're in the right place because this guide to SEO versus PPC provides answers. While it may take months to see the results of your SEO strategy, it can take just a few hours to see the results of your PPC campaign.
Asking what is better between SEO and PPC is like asking if it's better to eat with a fork or spoon, it depends. Startups can struggle to get started with SEO, and paid search can offer a fast track to search marketing when done right. While Google may change its algorithms from time to time, which could change its ranking, SEO always comes down to providing a website that correctly explains what the company does and provides useful content for both human visitors and Google search crawlers. While SEO isn't cheap or easy, it will generally be more cost-effective than all other marketing tactics to bring brand awareness and relevant traffic to your website.
Call Christopher at 617-915-4477 to discuss web design, SEO and digital marketing that will fit your needs. In comparison, organic SEO traffic is free, but your site appears below paid ads in search results.