If you have to choose one, most marketers recommend SEO. Both SEO and PPC offer unique advantages and disadvantages. SEO is very slow compared to PPC. Your site will never be 100% “optimized”, it will only get more and more optimized as you work more on it.
The good news is that in the future your rankings will be better and hopefully you're reaping the rewards of investing in SEO. SEO is time-consuming, especially if you choose to do it yourself. Search engine optimization, when done correctly, can leave you with good rankings for years to come. PPC ads only last as long as you're willing to pay for them.
As good as it is, you can reduce the cost of your ad by simply ranking in the top 3 for that keyword. The key difference between SEO and PPC is their form of traffic. Search engine optimization is about improving organic traffic and is a long-term process, while PPC is paid search traffic and is very good at generating short-term results. Both work well when combined to work together, as we'll talk in more detail.
When the budget runs out, the ads will stop showing. To keep your ads appearing in paid search results, you need to maintain an ongoing budget. Unlike SEO, where there is an initial cost followed by minimal or no maintenance cost, PPC is never free. The size of your budget helps determine how often your ads are shown.
A low budget can cause your ads to show only a few times a day. Alternatively, a large advertising budget that is not well optimized could generate a large spend with few potential customers. To better understand the relationship between SEO and PPC, let's take a look at some of the advantages and disadvantages of each. In the long run, when it comes to SEO or PPC, experts agree that SEO is the most cost-effective solution and gives you a much higher return on investment than PPC campaigns.
We hope this blog post provided you with information on whether you should prioritize SEO or PPC as part of your digital marketing strategy. When it comes to your money in digital marketing, you may be wondering which route is best to take, SEO or PPC. While SEO isn't cheap or easy, it will generally be more cost-effective than all other marketing tactics to bring brand awareness and relevant traffic to your website. One of the main complaints about SEO is that all the work you do on your site to make it appear in first page results could be completely affected if Google releases new changes to the algorithm (which they do, at a rate of about 1.2 changes per day).
SEO isn't that simple, and it can take longer or require more money if the industry or location you want to position yourself for is very competitive. Organic SEO is about making sure that search engine spiders can understand what's on your web pages so that, ideally, they rank your site above your competitors. We will now look at these search marketing strategies individually, as well as some key statistics that show the benefits of using SEO and PPC in digital marketing. PPC ads can be used to increase product sales or promote limited-time offers, attract a certain target audience or demographic, and drive traffic when your site isn't already designed for SEO purposes.
Call Christopher at 617-915-4477 to discuss web design, SEO and digital marketing that will fit your needs.