You can also create work experience writing for a university magazine, supporting the development of a website for a club, or spending time following someone who works in a different area of marketing. Most PPC specialists work for digital marketing or advertising agencies, which are usually small and medium-sized enterprises (SMEs). The digital marketing industry, including PPC, is expanding, but getting a position as a PPC specialist remains a highly competitive process. This could be managing a team of staff working specifically on PPC campaigns or working in a broader digital marketing management role.
These agencies typically offer services that span the broad spectrum of digital marketing services, including PPC, SEO, content marketing and digital PR services. You can work internally, usually in the marketing department of an organization, or for an agency specializing in PPC or digital where you will manage campaigns for a variety of clients.