You can choose to spend as much or as little as you want. Targeting: You can choose your audience based on demographics, such as location, language and device. PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, nonprofits and other businesses looking for fast, quality conversions and traffic. Consistent brand presentation can increase revenue by up to 33 percent, says LucidPress.
This doesn't just mean using your logo in the right place or making sure your Instagram “aesthetic” is on point. People want your brand to be talked about and constantly presented within relevant niches. Most website visitors don't take any action on a landing page. Across industries, the average Google Ads conversion rate is 4.40%.
According to buying trends, more than 50% of Americans prefer to shop online. Get ahead of the curve with a website that works well in current and future browsers using HTML 5 coding standards. Small businesses can benefit from many benefits of the PPC. A successful PPC campaign can generate profits faster than any other online marketing method and can help a business grow.
Customers are now spending more time online than normal, but companies are tightening their marketing budgets. That's why it's smart to work with a digital marketing team, rather than just taking pictures in the dark. WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions. This means that PPC keyword data can be entered directly into organic search marketing (SEO), as well as used in existing metadata, headline, and keyword optimization.
Remarketing is a tool that displays relevant advertisements to site visitors on other web pages after visiting your site. If nothing else, remarketing can be a great place to start running PPC campaigns, as it's cheaper and lower in the funnel than the prospecting and brand awareness steps linked to ads. There are other cases where PPC can help provide data or an alternative to traditional direct marketing activities. Even if you're a decade behind your competitors in PPC marketing, you can get started quickly with a little bit of optimization.
Considering all the benefits that PPC offers, there is little risk in trying it out to see where you can move the needle and get a lot of valuable data to inform your other marketing and optimization efforts. PPC and SEO can work together in harmony for the best possible results, as they are 2 of the main components of digital marketing. The system compares the ad with other similar ones based on its quality and the price they are willing to pay and displays the winning ad in the first place. When the PPC is working properly, the fee is trivial, because the visit is worth more than what you pay for it.
If you are a local business wanting to learn more about local PPC, head to the LocaliQ Marketing Lab Local PPC course. With the advanced location options included in Google Ads, you can make sure you include (or exclude) certain areas of proximity marketing. If you can switch from more expensive traditional marketing to methods that provide real-time data and have better tracking, it can be a big advantage. This is difficult to achieve with other ongoing marketing campaigns, as it gives you the advantage and budget flexibility to move quickly when needed or desired.