You can pay to appear on your target audience's social media or somewhere else on their profile, depending on the platform. At the other end of the spectrum is automated bidding, which will reduce the amount of time you'll need to spend managing the campaign, but you might end up paying a little more. The more competitive your market is and the more expensive your product is, the more you'll have to pay to rank high on the listings. When the PPC is working properly, the fee is trivial, because the visit is worth more than what you pay for it.
You'll quickly see which ones place your ads at the top of a page if they're ranked by the amount of money you're willing to pay. A good management strategy also pays attention to providers such as search engines, social platforms and advertising networks to monitor changes and updates that could affect paid campaigns. By paying close attention to each of these metrics, you can increase the ROI of your paid campaign and spend less for better results. If you want your business to be associated with a particular keyword or phrase, send a bid to Google for the amount you're willing to pay to have your ad appear when someone searches for that word or phrase.
To determine the commission you pay for AdWords, you need to decide how much of that benefit you can afford to sacrifice while still making the campaign worthwhile.