Essentially, it's a way to buy visits to your site, rather than trying to “gain those visits organically. Search engine advertising is one of the most popular forms of PPC. If you're analyzing your overall marketing budget and wondering if it makes sense to allocate a portion of that to PPC advertising, you're not alone. It is often considered the go-to method for online advertisers because they don't want to pay just to show their ad.
Although ppc advertising can be a valuable part of your overall online marketing campaign, there are certain scenarios where it's not likely to bring you the return on investment you expect. Before we dive into an explanation of how PPC works, it's important to understand this type of advertising and how it fits into a successful global marketing strategy. In a Google PPC campaign, you pay Google to show your ads at the top or bottom of traditional organic search results. If you're considering PPC as a marketing channel for your business, you'll want to know the benefits and why you should invest your budget here and not somewhere else.
The first goal of every inbound marketer is to get their site to the top of Google's search engine results pages (SERP). It can be especially useful for specialized and urgent campaigns, for directly targeting competitors or for entering new geographical markets. No matter the size of your business, if you're incorporating PPC advertising into your marketing strategy, it's important that you understand the factors that influence the success of a campaign. PPC is a digital marketing channel that companies use to drive traffic and search engine conversions.
In addition, you can consider looking for a partner in the online marketing space who can help you navigate the seemingly endless options and create a campaign that is the best asset to your overall marketing campaign. PPC can be a great way to promote your business and reach new customers, but it can be a little confusing at first for those who are just starting out with the channel. Similarly, if you want to run a TV commercial during a popular show, you'll also have to pay for it. Before we get into Google Ads specifically, it's important to understand what PPC is and how PPC advertising fits into a successful global marketing strategy.