PPC Data Can Improve Your SEO Content Since SEO is slow to show results, you can use PPC to test and optimize parts of your SEO campaign. For example, testing the headers of your PPC campaigns provides you with information about the title tags of your SEO campaigns. PPC ads DO NOT directly affect organic rankings. There are a lot of people who say they started spending a lot more on Google Ads (formerly Google AdWords) or Bing and then their organic results increased.
PPC and SEO are complementary tactics. PPC is one of the best ways to refine keyword objectives to discover what you convert. Unlike paid search marketing, organic traffic doesn't run out the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is reduced.
PPC advertising can open up all kinds of opportunities to drive sales of your products and services. While you want your content to rank organically, you can give it a quick boost by promoting it on social media. One of my favorite ways to integrate PPC and SEO is to match organic results content to a PPC ad. While it may take months to see the results of your SEO strategy, it can take just a few hours to see the results of your PPC campaign.
If you're not sure if your marketing strategy should include SEO or PPC, check out this blog post. This intelligence can be entered directly into organic search marketing (SEO) and can inform all other ads to improve overall results. This won't suit every business, but for aggressive, high-growth marketing, you'll want to develop a holistic search engine strategy instead of looking at SEO or PPC in isolation. Organic traffic from search engines can provide improved ROI over traditional forms of payment and undoubtedly improve PPC.
If they favored companies that performed PPC on organic results, they would skew those results and interfere with the algorithm's ability to provide the most relevant content to search engines. This week we'll be talking about AdWords and how paid PPC search results can potentially affect organic results. One of the best ways to improve your SEO with PPC is to fill a search engine results page with your content. If you invest all your time and money in PPC, you run the risk of having a seriously underdeveloped organic presence.
In many organizations, the paid search team that runs PPC campaigns and the SEO team that focuses on organic search are completely separate departments. To take advantage of organic search and PPC connection, you need to bring your two teams together so that they understand how to work toward a common goal.